Sanchit Mendiratta
Founder. Advisor. Builder. Coach.
I’ve led digital strategy, data, and team development across Asia for 15+ years — from early-stage startups to global enterprises.
After co-founding Happy Marketer and scaling Merkle in Southeast Asia, I started Neo 42 to work with founders, marketers, and teams that want to move fast — and think clearly.
What I Do Now
Fractional CMO
I work alongside founders and leadership teams to sharpen positioning, build scalable funnels, and align marketing with sales and product — without the overhead of a full-time exec. Think of my team and I as your embedded growth partner, not just a strategist on retainer.
Strategic Advisor
For teams that already have a head of marketing or CMO, I offer guidance, challenge assumptions, and provide structure in high-stakes moments — from GTM pivots to board-level storytelling. I’m often the sounding board you didn’t know you needed.
Trainer & Facilitator
I design and deliver workshops that don’t just teach — they shift thinking. Whether it’s for senior leaders or first-time managers, my sessions focus on clarity, confidence, and capability.
Builder (8apps, Datapult)
I don’t just advise. I build tools that solve daily pain for marketers, analysts, and operators — like frictionless Google Workspace add-ons and compliance products that don’t feel like compliance.
Community Host (Next Gen Marketing)
I co-lead a free, high-signal event series in Singapore that connects new marketers with experienced voices. It’s one of my favorite ways to give back — and stay sharp.
Approach
Sharp on strategy
I cut through the noise fast. Whether it’s brand messaging, funnel design, or team rhythm — I bring structured thinking and real-world filters.
Clear on culture
Strategy without culture is theatre. I help teams build systems and rituals that reinforce how they want to show up — not just what they want to say.
Deep on detail
From attribution models to campaign diagnostics to workshop design — I go deep when it matters. I believe execution is where insight proves its worth.
Fun to work with
I’m candid, collaborative, and calm under pressure — with just enough irreverence to make the hard stuff feel human. I take the work seriously, not myself.