Why We Started Neo 42

Most marketing problems aren't thinking problems. They're distance problems — the distance between the strategy on the slide and the work that actually ships on Monday morning.

Neo 42 exists to close that distance.

What that looks like in practice

We work inside teams, not alongside them. That means being in the docs, the decks, the standups, and the uncomfortable decisions — not delivering a framework and disappearing.

• Clarity first. A positioning statement nobody can repeat isn't positioning.
• Systems over slides. Rituals and rhythms outlast any single campaign.
• Capability, not dependency. The work has to stick after we leave.

Where we're heading

This blog is where we'll write up what we're learning — on funnel design, analytics governance, product thinking for marketers, and building tools that remove daily friction.

If any of that sounds like a conversation worth having, get in touch.